Why are our French products more expensive than in a German supermarket?

You may have noticed: this raw milk Camembert costs 2 to 3 euros more than the one you find at REWE or Edeka. This artisanal jam has a price that seems high compared to what you'd find at Aldi. And this legitimate question crosses your mind: why pay more?

The answer can be summed up in one sentence: because we're not selling the same product. Comparing an artisanal cheese from Normandy with an industrial cheese is like comparing a sports car with a city car. They both run, but the experience is completely different.

Let us explain what's really behind these price differences.

Craftsmanship versus industrial production: a question of volume and method

German supermarkets operate on a massive scale. They order entire truckloads of standardized products, manufactured in factories where everything is optimized for mass production. The recipes are often adapted to "international tastes"—that is, sweetened, pasteurized, and calibrated to appeal to the widest possible audience without offending anyone.

Our approach is radically different. We work with small French producers: family-run SMEs, farmers, and artisans who produce in small batches using traditional methods. This Camembert? It comes from a cheese factory that makes 200 wheels a day, not 20,000. It's made with raw milk, slowly matured for several weeks, using know-how passed down through generations.

This difference in scale changes everything: the purchase price, but above all the taste, the texture, the authenticity. A handcrafted product cannot compete on price with an industrially produced one. But can we really compare the two?

Import logistics: the invisible cost of freshness

Transporting a fresh cheese from the Dordogne to Munich, or a terrine from the Périgord to Berlin, is no small feat. It requires specialized logistics that you don't see, but which represent a real cost.

Unlike large chains with massive purchasing centers that negotiate discounted shipping rates for large volumes, we import in smaller quantities to guarantee product rotation and freshness. Each delivery must strictly adhere to the cold chain. Every shipment is expedited to ensure you receive your product in optimal condition.

This "journey" comes at a cost – but it's the price we pay to bring you products that arrive as fresh as if they had just left their region of origin. This price also includes import fees, quality controls, and all the coordination necessary to maintain excellence right up to your table.

The quality of the ingredients: open the label

Here's a simple exercise: the next time you're at the supermarket, pick up a terrine or a jar of "French-style" jam from the shelf. Turn the jar over and read the list of ingredients ( Zutatenliste ).

A typical example of an industrially produced terrine:

• Meat: 45-50%
• Water added
• Modified starch
• Preservatives (E250, E252)
• Aromas
• Salt, sugar, flavor enhancers

Our artisanal terrine from the Tarn region :

• pork meat,

• pork liver,

• egg,

• salt,

• pepper
  

Do you see the difference? In one case, you're paying for water, additives, and fillers. In the other, you're paying for real meat , premium ingredients, and an authentic recipe. The price per kilo may seem higher, but the final product is in a completely different league.

The same logic applies to our jams (70% fruit versus 40% on average in industrial products), our cheeses (whole raw milk versus standardized pasteurized milk), or our cured meats (without nitrites, without colorings).

The price reflects what's really in the product.

Supporting a local and sustainable economy

Buying from us is a choice that goes beyond simply buying food. It means paying producers a fair price , without slashing costs like large retailers do in their race to the bottom.

When you buy this jar of honey from Provence, you support a beekeeper who works with methods that respect his bees. When you choose this artisanal sausage, you allow a producer in the Ardèche region to continue preserving their traditional skills.

It's an act of activism in support of local produce, culinary traditions, and quality agriculture. It stands in stark contrast to the hard discount model that standardizes everything and squeezes margins to the point of stifling small producers.

In summary: what are you really paying for?

When you buy our products, you're not paying "more for the same thing." You're paying for:

Premium quality ingredients – natural, additive-free, and based on traditional recipes

Artisanal expertise – small producers working in small batches using authentic methods

Dedicated logistics – to guarantee freshness and adherence to the cold chain from France

Complete traceability – you know who produces it, where and how

Supporting the local French economy – your purchase allows artisans to earn a decent living from their craft

The higher price is not an excessive markup: it's the guarantee of an authentic, healthy product, carefully imported, and with real flavor. Real flavor.

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Ready to taste the difference? Discover our selection of French artisanal products and let yourself be surprised by the authenticity that is missing from standardized shelves.